Online video
Rumble Ltd is a video production company based in Sheffield. We understand that whether commercial, educational, promotional or viral, that online video is serious business.
The sector is experiencing massive growth and businesses are increasingly using it as a more effective and economic communications method. Video can reach and engage audiences and it is possible to measure the impact, whether for TV, corporate video, advertising and online marketing.
Streaming video is a hugely powerful way to increase brand awareness and deliver key message. Video also performs extremely well in ‘search’ (particularly youtube videos, given that Google owns youtube).
Our knowledge from working within the video production industry and through speaking to our clients suggest there is a significant change of direction with the allocation of spend and marketing budgets. Brands are increasingly attempting to follow their audiences online and are looking to the internet as an even more measureable and accountable marketing method.
It seems internet users are embracing the power to click onto something new and video is a highly effective method of entertaining and holding a consumers attention – thus getting your message across.
A few interesting facts:
- According to Google, people in the UK spend more time browsing the internet than they watch TV.
- People are online a lot of the time and use the internet as a source of entertainment and information.
- Research suggest that 69% of online users have watched a video online. At least 24% do so at least once a week.
So, it makes sense to harness online users attention to build relationships and raise the profile of your brand.
It is clear that in today’s world humans are bombarded with an overwhelming amount of messages and signals, and advertisers are all fighting for their attention. Methods that keep the viewer (and potential customer) engaged with a brand is an increasingly competitive business.
Rich media content improves the viewer experience and increases brand awareness, which in turn leads to higher purchase intent than other more traditional media – video is a powerful method of communicating and is undoubtedly an effective tool for the marketer.
Rumble
Here at Rumble we work with a range of clients to produce video content.
We produced corporate videos, promotional video and a range on online media content that will engage audiences and bring a brand to life.
Take a look at our work www.rumblecreative.co.uk
